Southern California company to handle marketing for the prime diamond source of luxury brands
LOS ANGELES — (May 18, 2016) … Treliss Worldwide/CJ Exporters, Rony Tennenbaum & Virtruve have hired THE ABBIAMO GROUP as their marketing agency of record effective April 1, 2016. The Abbiamo Group exceptional creative team, will handle all marketing and advertising for Treliss Worldwide and its fine jewelry partners to date—including the renowned jewelry designer Rony Tennenbaum.
“We are excited to represent Treliss Worldwide and their strategic partners,” said Abbiamo Group Founder, Michael Pucci. “Rony’s innovative designs of a modern engagement is capturing the attention of the LGBT community at its core. We are proud to be visualizing the paradigm shift from bridal to modern wedding rings in support of inclusivity for all loving couples.”
The Abbiamo Group will debut a new marketing concept for the first time in the jewelry industry there will be 6 couples in one spread of LVOE®. The Rony Tennenbaum™ 2016 Marketing Campaign features real-life couples from a variety of backgrounds. Rony’s message is simple and clear: no matter how you look at it, LVOE IS LOVE® A series of bold, innovative print and online ads touting the Rony Tennenbaum brand will follow this summer and fall.
For more information about Treliss Worldwide/CJ Exporters or Rony Tennenbaum, contact Abbiamo Group at (818) 319-4200; or visit by- Treliss at JCK Las Vegas in Currents at S11223.
Founded in 1976, Treliss Worldwide/CJ Exporters is a multigenerational family business specializing in sourcing, cutting, and manufacturing rough diamonds to finished jewelry. Leveraging their global presence and solid infrastructure, they have developed expertise enabling them to be a significant and efficient source for the industry. Their membership in the World Diamond Council reaffirms the company’s continued efforts in raising ethical standards in the industry and their commitment to corporate responsibility.
Founded in 1999 by Michael Pucci, the Abbiamo Group is an integrated marketing agency specializing in the luxury and fashion accessory industry. From manufacturing to print, to digital and strategy; for brands or retailers, the Abbiamo Group team provides the resources and capabilities necessary for successful branding. Their 2016 current lines include Olio devices, Adami & Martucci, Blumlux, Oscar de la Renta, Morét Time, Designer Jason Wilbur, Wilbur Co. Virtruve, among other jewelry and watch collections.