How We Do It

Your brand needs to provide a reason why consumers should shop from their store. Abbiamo Group’s integrated marketing services communicates your unique proposition to current and prospective customers. The principals from Abbiamo Group began as sales associates behind the counter. We understand the obstacles and opportunities retailers face and enjoy finding the perfect solutions for your marketing goals. From digital solutions to traditional media, Abbiamo Group offers full turnkey marketing services.

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Branding & Identity

Your brand identity influences the way consumers perceive your store and leaves a lasting impression. Does it appropriately reflect your values and relate to your target market? Abbiamo Group can help refine your image that relates with today’s consumer.

  • Logo
  • Typeface
  • Color Palette
  • Tone
  • Packaging & Displays
  • Store Design
  • Ads that reflect the image of the store

Marketing Plan

It’s important to plan your marketing initiatives throughout the year. Advertising and marketing must clearly communicate your promotions, events, holidays & product offerings in your store. It cannot be thrown together last minute. Having started behind the sales counter, Abbiamo Group understands marketing initiatives that work for independent retailers.

  • Email Marketing
  • Sales Incentives
  • Consumer Promotions
  • Events
  • Cross Promotions
  • Advertising Campaigns
  • Co-Op Marketing
  • Social Media Marketing
  • Marketing Automation
  • Direct Mail
  • Catalogs

Advertising Creative

Today your store needs a 360 integrated marketing plan spread across your website, social media, digital advertising, out of home, and traditional print media.  Not only can we provide you the blueprint, but we can also implement it.

  • Campaign Strategy
  • Art Direction
  • Video & Photography
  • Print Production
  • Media Buy

Website Development

72% of jewelry sales began with a search engine.  Your website is one of your most influential sales and marketing tools. Not only is the design important, but your findability on the local level is essential for the success of your business.

In 3 seconds, 93% of your website visitors will decide to stay or leave. Our web development optimizes your website with SEO and modern, responsive web designs.

  • Web Strategy
  • Web Design
  • Web Development
  • Landing Pages
  • SEO (Search engine optimization)
  • E-Commerce
  • Responsive (mobile optimized) design

Multimedia Production

Content is king. Our in-house graphic design team brings your visions to life through images, video and sound.

  • Graphic Design
  • Production Design
  • Video
  • Audio
  • Print & Digital

Digital Promotions & Advertising

Your customers are online. If you do it right, digital marketing gives stores instantaneous power.  Digital media allows you to target and remarket to qualified consumers. We understand the web’s best practices to make your digital campaign successful through any digital channel.

  • Social Media Management
  • Display Advertising
  • Facebook Advertising
  • Instagram Advertising
  • YouTube Advertising
  • SEM / Google AdWords (Search Engine Marketing)
  • Yelp Advertising
  • Email marketing & newsletters

Press & PR

We pursue news agencies, editors, stylists trendsetters, and bloggers within your market. Whether you are launching a new line, opening a new store, or championing a charity event, we know how to spread the word and get people in your cleints stores.

Packaging & Displays

Point of Purchase Marketing is the lasting physical impression of your store.  Close the sale by providing the ultimate customer experience. Whether you’re on a budget or looking for the utmost quality, our sourcing in the States and Asia provides solutions for any budget.

  • Design
  • Conceptualization & Renderings
  • Manufacturing & Sourcing
  • Promotional Goods
  • U.S. & Asia Factories