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Los AngelesItalian jewelry brand Rebecca has appointed industry veteran Michael Pucci of Abbiamo Group to oversee sales and marketing programs during the brand’s launch in the United States this year.

Pucci brings more than 20 years of industry experience to the position. He spent the past four years as general manager of Domushora in the United States, handling Italian watch brands Momo Designs, Officina Del Tempo, and TB Buti.

Since 1999, Pucci has also served as chief executive officer of Abbiamo Group, a consulting firm with clients including Disney, NFL, Bianca Platinum, and Rodolphe. In that position, Pucci helped clients negotiate licensed products, hire staff, and schedule sales and marketing efforts.

Rebecca, an eight-year-old Italian jewelry brand, has annual sales of more than $83 million. A subsidiary of the Testi organization in Empoli, Italy, the brand produces jewelry in stainless steel, bronze, and semi-precious stones. This year, it received the Confindustria Award for Excellence from the Italian trade group.