Clients & Partners
Brands and partners we've worked with.
Launchers
& Fixers
Abbiamo Group launches and scales consumer brands in the U.S. market. From President and CEO roles to fractional leadership, we've delivered $50M+ in brand launches across watches, jewelry, accessories, and lifestyle products.
When a foreign brand wants to enter the U.S. — or a heritage brand needs to pivot — they don't need another marketing vendor. They need someone who has actually built the U.S. business.
For Italian jewelry house Rosato Italia, Michael Pucci served as President and Partner of the U.S. operation — building it from zero to $8M in 18 months. For Milan-based Sector Sport Watches, he built the U.S. business from 3 employees to 35 and from $0 to $14M in four years.
For Oscar de la Renta's accessories and jewelry line, he ran the Nordstrom partnership for over a decade and grew the category 200%+. For Cubicall, he scaled the company from a Shark Tank feature into court systems and correctional markets nationwide.
This is the only way we work.
Read the case studies →Built U.S. distribution into 130+ department store doors — Bloomingdale's, Nordstrom, Saks Fifth Avenue — plus 250+ independent boutiques across North America and the Caribbean. Led a 20-person sales and marketing organization.
Recruited to launch the U.S. manufacturing and distribution operation for the Italian sports watch brand. Owned sales, marketing, customer service, and after-sales. Deployed a $2M ad budget across extreme-sports markets and athlete partnerships.
Grew wholesale and specialty channels for the accessories and fine jewelry line. Managed the Nordstrom partnership directly with buyers and merchandising teams for over twelve years. Expanded distribution across high-end jewelers nationwide.
Every brand we take on is different, but the structure of our engagement falls into one of three modes. Each is a real commitment with skin in the game — not a retainer, not a deck.
We take a named executive role — COO, President, Director — with end-to-end operating responsibility for a product line, a category, or the company. The work happens on your org chart, in your meetings, with our name on the outcome.
We own a specific function — marketing, PR, accessories sales, brand — across years of growth. The kind of multi-year relationship where the buyers know us by name and the work compounds season after season.
We design and execute a full launch — distribution, marketing, sales force, press, and PR — for a brand crossing into the U.S. or expanding into a new category. Clear scope, clear timeline, clear deliverable.
“Michael is among the finest and capable executives in the fine watch industry. He is able to manage all aspects of his brand and the account structure. His integrity and ability to work with all levels of an organization is second to none. He possesses excellent skills in administration, sales, marketing, and training. Michael is an executive I would use in my own business if the opportunity presented itself.
“Michael is an excellent entrepreneur and business associate. Intelligent, intuitive, ambitious and hard-working. He understands the importance of business relationships and delivering effective programs. I wholeheartedly recommend him in any capacity.
“I’ve known Michael for a long time in association with timepiece marketing. Always very professional and motivated. The work he has done recently for Testi and Rebecca has been very well received.
“Michael is a wonderful, creative, and hard-working person. I enjoyed working with him and being on his team.
Michael Pucci has served as President, CEO, COO, CMO, and Director of Sales for brands across watches, jewelry, accessories, and lifestyle products. From building Sector's U.S. operation from 3 to 35 employees, to launching Rosato Italia into 380+ retail doors, to running Oscar de la Renta's Nordstrom partnership for over a decade — his career is the operator's playbook.
Today he serves as COO and Advisory Board Member at Cubicall, an American-made privacy pod manufacturer featured on ABC's Shark Tank, while continuing to lead Abbiamo Group's launch and partnership work.
Book a 30-minute strategy call with Michael Pucci. No deck, no pitch — just a conversation about whether we can help.
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